![]() They are also much more tech savvy than brands and marketers give them credit for, with nearly half of them globally connected to the internet, using social media frequently and slowly but surely increasing their purchases online amounting to $7 billion a year. They make up 18% of the world's population and their population is expected to get even bigger with a whopping 41% growth expected by 2030. ![]() (Getty Images) The 55+ generation should no longer be referred to as Baby Boomers, but as Silver Surfers.
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